Calibrite ColorChecker White Balance Card

Accurate White Balance for Photo and Video

The Calibrite ColorChecker White Balance Card is a spectrally neutral target designed to deliver precise white reproduction for both photography and videography workflows. It enables custom in-camera white balance calibration to ensure uniform, neutral white under any lighting condition, making it ideal for photographers and filmmakers.

Neutral and Consistent Color Reference

Unlike many white balance targets, this card is scientifically engineered to be an absolute neutral white reference. It prevents color shifts caused by changing lighting conditions, providing a uniform surface that reflects light equally across the visible spectrum. This ensures your images and footage are as close to real life as possible.

Custom White Balance Adjustment

The card allows you to adjust your camera's color sensitivity to match ambient lighting precisely. Since the perceived color of white varies with lighting—cooler outdoors, warmer indoors, and greener under fluorescent light—using this card helps establish an accurate custom white balance before each shoot, whether on location or in a studio.

Benefits

• Eliminates color casts
• Improves color preview accuracy on your camera’s display
• Makes histograms more reliable
• Speeds up post-production color editing by providing a consistent reference

Usage Recommendations

Raw shooters can capture the card anytime during the session to benefit from accurate color, while JPEG shooters should use it as the first shot to ensure correct white balance from the start.

Why Not Use Any White Object?

Common white objects like paper are not spectrally neutral under all lighting conditions and can cause inconsistent color casts. The ColorChecker White Balance Card provides a consistent and scientifically neutral reference to avoid these issues.

Specifications

• Size: 21.59 x 27.94 cm (8.25 x 11 in)
• Number of Colors: 1 (neutral white)
• Description: Full-size version of the white reference square used in the standard 24-patch ColorChecker Classic
• Shipping Weight: 0.23 kg (0.5 lbs)